UX Design Agency in Singapore
UX is not design. It's how things work. We help Singapore businesses turn confusing, hard-to navigate websites into ones that actually work for their users, through research, workshops, andUX/UI design grounded in how people really behave, not just how a page looks.
Using UX Research for GB Helios
GB Helios came to us with a wide range of financial services buried under confusing, overlytechnical labels. We ran a UX audit and stakeholder interviews, then used a UX workshop toreorganise their offering into a structure that matched how business owners actually search for funding.
How we help Singapore businesses build websites that work
Whether you're untangling a confusing service structure, testing a new product idea, or making sure your team is aligned before a redesign, we work through the full UX process, not just the visual layer.
UX/UI Design
For businesses whose website looks fine but doesn't work. We design interfaces grounded in how your users actually think and navigate, not just current design trends.
UX Research
Before we design anything, we find out how people are really using, or struggling with, your site. Interviews, testing, and audits that tell us what to fix and why.
UX Workshops
The fastest way to uncover what's actually broken. We run structured workshops with your team to map out how users search, compare, and decide, before a single wireframe gets drawn.
Prototyping
Test the structure before you build it. We turn research and workshop findings into clickable prototypes, so you can validate a new structure before committing development time to it.
UX-led websites that deliver real results.
From Singapore startups to regional enterprises — we design experiences that users love and businesses grow from.
Frequently asked questions.
Have questions before starting your Webflow project?
How much does UX design cost in Singapore?
It depends on what stage you're at. A UX audit is free, we'll review your site and tell you honestly what's working and what isn't. If deeper research is needed, that runs at S$500 per day. A full UX/UI design project at a website-level scope, similar to our GB Helios work, typically ranges from S$7,500 to S$12,500. Book a call and we'll give you a clear estimate based on your actual scope.
How long does a UX design project take?
Most UX/UI design projects take 6 to 8 weeks from kickoff to delivery. That covers research where needed, workshops, design, and revisions. We'll set clear milestones at the start so you know what to expect and when.
Do I need a full UX research phase for my project?
Not always. Most website design projects don't need a separate, deep research phase, UX gets built into the design process naturally. It's when a business has a complex or tangled offering, like GB Helios's range of financial services, that dedicated research and a workshop really earn their keep, because that's when we need to actually uncover how users are finding, or failing to find, what they need. We'll tell you honestly during the audit whether your project needs this step.
What happens in a UX workshop?
A UX workshop is where we sit down with your team and map out how your users actually search, compare, and decide, not how we assume they do. It's usually the fastest way to uncover what's actually broken in a confusing structure, and it's one of the most valuable parts of our process. For GB Helios, the workshop is what uncovered most of the insight behind their new navigation.
What makes ALF Design Group different from other UX design agencies in Singapore?
UX is not design. It's how things work. A lot of agencies treat UX as a visual exercise, making a site look clean and modern. We treat it as a functional one: we want your website to work for you, not just be a pretty face. Every project starts with understanding how your users actually behave, not just how the page should look.
Do you work with startups or only established businesses?
Both, but the process looks different depending on where you are. Lean, early-stage sites usually on't need the full research-and-workshop treatment. Established or more complex businesses, the kind with several services, offerings, or user types to account for, are exactly where that deeper process matters most. We'll tell you honestly which one applies to you.
Can you improve the UX of an existing website, or only new builds?
Both. GB Helios, for example, was a redesign of an existing site, not a new build. What determines whether you need the full research-and-workshop process isn't whether the site is new or existing, it's how complex the underlying structure is.
Your business growth starts here.
Let us review your website, identify what’s holding it back, and guide you with honest, data-driven solutions — so you can focus on growing your business while we handle your digital presence.