Singapore's Web Design & UX Pricing

Designed to grow with your business.

Most agencies build your website and disappear. We stay. ALF Design Group works best as your long-term digital partner handling UX strategy, design, Webflow development, and SEO so your website keeps working as hard as your business does.

I need a new website
I have a website and want ongoing help
Launch
Starting at
S$ 3,500 +
Typically: S$ 4,500 - S$ 6,500
Best for small businesses, personal brands, early stage startups
Turnaround time: 3 to 4 weeks
Book an intro call
Design
Up to 5 unique Figma wireframes
Basic design style guide (colours, typography, button styles)
Up to 2 rounds of design revision
Build
Up to 5 unique Webflow pages
Mobile and tablet responsive on every page
1-2 CMS collection (eg. blog or team page) that you can edit yourself
SEO Foundations
Meta titles and description on every page
Clean heading structure and URL structure
XML sitemap and Google Search Console setup
Redirects from your old URLs, if you are replacing an existing site
After Launch
30-days post-launch bug-fix warranty

Excludes copywriting, photography, logo design & third-party subscription plans

Scale
Starting at
S$ 7,500 +
Typically: S$ 9,000 - S$ 13,500
Best for SMEs, B2B companies, lead-generation websites
Turnaround time: 6 to 8 weeks
Book an intro call
Design
Up to 10 unique Figma wireframes
Page layouts built around conversion: clear calls to action, proof sections and lead capture
Up to 3 rounds of design revision
Build
Up to 10 unique Webflow pages
3-5 CMS collection with filtering and dynamic templates (eg. case studies, services, resources)
Integrations with up to 3 tools, such as HubSpot or Mailchimp
Smooth scroll animations and hover effects
SEO and Tracking
Technical SEO setup, including schema markup on key pages
Page speed and Core Web Vitals tuning before launch
GA4 and conversion tracking on your key actions, such as form submissions and CTA clicks
After Launch
60-days post-launch bug-fix warranty
A team training session (60 minutes) for your staff

Excludes copywriting, photography, logo design & third-party subscription plans

Enterprise
Starting at
S$ 30,000 +
Typically: S$ 35,000 - S$ 45,000
Best for SaaS, fintech, scale-ups and enterprise teams
Turnaround time: 10 to 16 weeks
Get in Touch
Strategy & Discovery
Kickoff workshop with your stakeholders (2 sessions)
UX research and audit of your current site, with prioritised recommendations
Sitemap and content structure agreed before design starts
Design
Page designs scoped to your needs, wireframed in Figma (typically 20 - 30 pages)
A reusable component library and design system you can keep using
Up to 3 rounds of design revisions per phase, with a single consolidated feedback process
Build
Page designs scoped to your needs (typically 20 - 30 pages)
Full CMS architecture with up to 10 collections, including migration of your existing content
Up to 3 rounds of design revisions per phase, with a single consolidated feedback process
Custom integrations with up to 5 systems, such as CRM, marketing automation, analytics and APIs
Multi-language or multi-region setup, if required
Staging environment and a QA process before launch
SEO & Performance
Full technical SEO audit and migration plan, including a redirect map to protect existing rankings
Schema markup across all key templates
GA4, GTM and conversion tracking set up for your key goals
Team
A dedicated senior designer and a dedicated Webflow developer
A dedicated project manager, who is your single point of contact
After Launch
12 months of included support
Training for your team (2 sessions) and documentation for editing and maintaining the site
A post-launch review at 90 days to check performance and fix issues
Maintain
S$ 2,500
per month
Businesses with an existing website that need ongoing design, development and UX support without hiring in-house.
Month-to-month, no lock-in, cancel or pause anytime.
Book an intro call
Monthly Capacity
Ticketing system with client-set priorities
Design & Development
Webflow design and development: new sections, page updates and layout changes
Small new pages and landing pages (up to 2 per month)
CMS updates and content uploads
Bug fixes and browser or device issues
Form, integration and tracking-script updates
UX Support
A monthly UX review call (45 minutes) with prioritised recommendations
Usability and conversion improvements based on how visitors use your site
Design guidance before you add or change any page
Turnaround
1-2 business day turnaround for quick tasks (text edits, image swaps, small fixes)
Larger tasks: scoped and given a timeline before work starts
How We Communicate
Requests through a shared ticketing board
A monthly progress summary showing what was completed and what's next

Excludes copywriting, photography, logo design & third-party subscription plans

Grow
S$ 4,500
per month
SMEs actively driving traffic, leads and digital growth who want their website and search visibility handled by one team.
Month-to-month, no lock-in, cancel or pause anytime
Book an intro call
Monthly Capacity
Ticketing system with client-set priorities
SEO Management
Monthly technical SEO fixes (crawl errors, broken links, redirects, indexing issues)
On-page optimisation (titles, descriptions, headings, internal links)
Schema markup updates on key pages
Content structure recommendations
Keyword and ranking review every 3 months, with updated priorities
AEO
Content structured so AI tools and search summaries can quote it (clear answers, FAQs, headings)
Monthly check of how your brand appears in AI answers [include only if you really track this]
Performance Monitoring
Google Search Console monitoring for indexing problems and drops in traffic
Core Web Vitals tracking
Monthly SEO and performance report covering traffic, rankings, leads and next steps
A monthly review call (45 minutes) to walk through the results
How We Communicate
Everything in Maintain, plus a single report and review call every 2 weeks

Excludes copywriting, photography, logo design & third-party subscription plans

Bespoke
Get a Quote
We'll get back to you in 48 hours.
Running a larger operation, managing multiple brands, or need a scope that goes beyond?
Get in Touch

Trusted by Startups, SMEs, & MNCs.

The ALF Partnership

Your website isn't finished at launch. It's just getting started.

A website that never evolves is a website that falls behind. User behaviour shifts, business priorities change,and search algorithms update constantly. Our monthly retainer clients benefit from a site that's always improving.

What changes when you're on retainer:

No more waiting weeks for a simple update — submit a ticket and it's done

No more ad-hoc invoices — one predictable monthly investment

No more briefing a new agency from scratch — we already know your business

No lock-in — stay because the value is there, not because you're contracted to

Your business growth starts here.

Book a free 30-minute Website UX Review. We'll look at your current site, identify what's working and what isn't from a UX and performance perspective, and recommend the most sensible next step whether that's a project, a retainer, or simply some quick wins you can action yourself. No pitch. No pressure. Just honest, practical feedback.

Prefer to email us?

Frequently asked questions.

Have questions before starting your web design project?

View More FAQs

What's included in a monthly retainer?

Unlimited design and development requests via our ticketing system, with you setting the priority order. Quick tasks are turned around in 1–2 business days. Larger work — such as new pages or redesigns — takes approximately two weeks (one week in Figma, one week in Webflow). Complex builds are included but take longer, and the queue pauses while they're in progress. The Grow plan adds SEO management, GSC monitoring, and monthly performance reporting on top of the core design and development work.

Can I start with a project and move to a retainer after?

Absolutely — and it's the most common path. A project engagement gives you a solid, well-built foundation. Once you're live, a retainer keeps that momentum going. Many of our longest-standing clients started with a single project.

What's the difference between a one-off project and a monthly retainer?

A one-off project is fixed scope — a defined set of pages, a clear brief, and a launch date. It's the right choice if you know exactly what you need and want a clean, contained engagement.A monthly retainer is ongoing. It's the better fit if your scope is still evolving, you need regular updates or new pages, or you want a dedicated UX and Webflow partner on hand without briefing someone new every time. Think of it as having your own in-house team — without the overhead.Most clients start with a project and move onto a retainer once they're live. Some come straight to a retainer if they already have a website that just needs continuous improvement.

Is there a minimum commitment on retainers?

No. All retainer plans are month-to-month. You can upgrade, downgrade, or cancel with 30 days' notice. We'd rather earn your ongoing business through the quality of our work than through a contract.

What if I need more pages than my project package includes?

Additional pages can be added at our ad-hoc rate. We'll flag this before proceeding — no surprises.

Do you work with clients who already have a Figma design?

Yes. If you have an existing design file ready, we can build directly from that. Get in touch for a custom quote.

What do I need to prepare before we start?

Ideally: your brand assets (logo, colours, fonts), website copy, and any reference sites you like. We'll walk you through everything in the discovery call.

Do you require a deposit?

For project work, we operate on a 50% upfront, 50% on completion basis. Monthly retainers are billed in advance at the start of each month.

What if my needs don't fit any package?

Get in touch and we'll scope something together. Our packages are a starting point — not a ceiling.

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